Solid cosmetics in pharmacies: the 2025 trend that's revolutionizing dermocosmetics.

Solid cosmetics in pharmacies: the 2025 trend you can't ignore.

In recent years, solid cosmetics have seen exponential growth, conquering the beauty and personal care market. This trend is expected to further consolidate in 2025, also involving pharmacies , which represent a strategic channel for meeting the growing demand for sustainable, safe products formulated with high-quality ingredients.

If you run a pharmacy and want to stand out from the competition , introducing solid cosmetics could be an excellent choice for attracting new customers and retaining those who already pay attention to their skincare and wellness routines. Let's find out together why solid cosmetics represent the future of cosmetics in pharmacies.

1. A growing sector that responds to new needs

Consumers are increasingly aware and careful when choosing personal care products. The sustainable cosmetics trend is driving a shift in purchasing habits, with a growing interest in natural, plastic-free, and low-impact formulations .

According to the latest market forecasts, demand for solid personal hygiene and skincare products will increase by 30% in 2025 compared to previous years, affecting not only organic perfumeries and herbalists, but also pharmacies.

Pharmacies , always synonymous with reliability and safety, can become the point of reference for those seeking a sustainable and dermatologically safe alternative to traditional cosmetics.

2. Dermatologically tested: perfect for the pharmaceutical channel

One of the key aspects of introducing solid cosmetics into pharmacies is dermatological safety. Unlike many commercial products, quality solid cosmetics are tested on sensitive skin and formulated with highly skin-friendly ingredients.

The formulations exclude potentially irritating substances such as SLS, SLES, parabens and silicones , preferring latest-generation surfactants, which are more delicate and also suitable for those suffering from skin problems such as dermatitis, reactive skin or excessive dryness .

This feature makes them perfect for professional advice from the pharmacist , who can offer customers a safer and more natural alternative to traditional detergents, which are often full of aggressive ingredients.

3. A plastic-free alternative that wins over consumers

Pharmacies are evolving , adapting to an audience increasingly attentive to eco-sustainability issues. Solid cosmetics are the ideal solution for those seeking effective, low-impact products, thanks to:

✔ Compostable or recyclable packaging , without unnecessary plastic
✔ Compact size , perfect for travel and takes up minimal space
✔ Concentrated formulations , which last longer than liquid products

These features not only meet the needs of environmental sustainability, but are also a strong sales argument, especially for pharmacies located in tourist or urban areas , where the practical, plastic-free format is increasingly in demand.

4. A complementary sales opportunity for the pharmacy

Introducing solid cosmetics into pharmacies allows you to expand your offering and introduce a new segment of products that complement those already on the shelves.

Some solid cosmetics categories that are perfect for the pharmaceutical channel include:

• Dermatological solid shampoo and conditioner for sensitive scalps
• Solid cleansers for face and body with soothing and hypoallergenic ingredients
• Functional soaps for specific needs (dry, oily, acne-prone skin)
• Solid creams and moisturizing treatments without preservatives
• Solid shower gels perfect for the delicate skin of adults and children

Furthermore, thanks to the long shelf life of solid products , customers come back to buy again and again, creating a consumption habit that leads to natural loyalty .

5. The role of the pharmacist: information and advice

A key added value for the success of solid cosmetics in pharmacies is the role of the pharmacist as a trusted expert. Thanks to their expertise, the pharmacist can educate customers on the benefits of these products and guide them in choosing the best product for their needs.

Here are some effective strategies to boost sales:
✅ Dedicated displays with testers to allow customers to try the products
✅ Staff training to answer questions and concerns about solid cosmetics
✅ Information material in the pharmacy to explain the advantages of solid formulations
✅ Cross-selling with supplements and dermatological treatments , creating customized packages

Conclusion: The right time to invest in solid cosmetics in pharmacies

2025 will be the year of solid cosmetics in pharmacies , with a rapidly expanding market and a public increasingly attentive to sustainability and dermatological quality.

Including solid cosmetics in your assortment allows you to:
✔ Expand the offering with a growing trend
✔ Respond to the needs of aware customers and build their loyalty
✔ Position yourself as an innovative and sustainability-conscious pharmacy
✔ Ensure products are tested and safe for sensitive skin

Don't miss the opportunity to be among the first to offer solid cosmetics in pharmacies and anticipate a trend that is transforming the world of cosmetics!