How to best display products to maximize sales in your store

Product display plays a crucial role in the purchasing process. Effective display not only attracts customers' attention but also guides them in their choice, increasing the conversion rate. For solid cosmetics , in-store display is even more important because these are often innovative products that require immediate visual explanation.

Here are some strategies to best display solid cosmetics and maximize sales in your store.

1. Create a dedicated area for solid cosmetics

Customers should immediately locate the sustainable cosmetics section. For this reason, it is essential:
✔ Carve out a specific space in the store to enhance the category
✔ Use clear signage that communicates the solid cosmetics offering
✔ Choose a well-lit display , perhaps near the cash register or in a passageway

💡 Tip: Creating a themed area with hair, face, and body care products helps customers quickly find what they need.

2. Use eye-catching displays and packaging

Well-organized displays improve product perception and encourage purchases. Some winning options:
✔ Vertical or multi-level displays , to optimize space and give visibility to all products
✔ Arranged by category , to make choosing easier
✔ Highly visible and legible packaging , with essential information that can be easily consulted

🛍 Linea Avana , for example, uses colorful and eye-catching boxes that capture attention and increase customer curiosity. Sfuselli® , on the other hand, require a display that highlights the concept of zero waste and sustainability.

3. Offer testers and demos

Customers are often unfamiliar with solid cosmetics , so being able to touch, smell, and try the products is key to encouraging purchase.
✔ Displays with testers for shampoos, conditioners, solid creams and soaps
✔ Explanatory signs with short descriptions of uses and benefits
✔ In-store demonstrations , perhaps with small tests on skin and hair

💡 Tip: Placing testers near the checkout can encourage impulse buying!

4. Use clear and informative signs

Not all customers know the benefits of solid cosmetics, so it is essential to inform them at the point of sale with:
✔ Signs with the main features (e.g. “Plastic-free”, “100% natural”, “Suitable for sensitive skin”)
✔ Quick instructions for use , especially for less common products such as solid aftersun or solid cream
✔ Comparison with traditional products , to show the benefits in terms of duration and effectiveness

📌 Example of an effective sign:
🚿 Nourishing solid shampoo
✅ SLS & SLES free formula
✅ Lasts twice as long as liquid shampoo
✅ With shea butter and coconut oil for soft hair

5. Create strategic purchasing paths

To increase the value of your cart, study the arrangement of products to encourage combined purchases:
✔ Match solid shampoo and conditioner on the same display
✔ Place solid creams near facial cleansers , to suggest a complete routine
✔ Place bath bombs near skincare products to encourage gift-giving

💡 Tip: Offer promotional bundles (e.g., shampoo + solid conditioner at a discount) to increase the average receipt value.

Conclusion

A well-organized and strategically designed display can make all the difference in sales. Make solid cosmetics the centerpiece of your store with eye-catching displays, available testers, and clear information.

Adopting these strategies will help you maximize your sales potential , build customer loyalty, and differentiate yourself from the competition! 🚀